LAGARDERE TRAVEL RETAIL INAUGURATES THE REIMAGINED AELIA DUTY FREE AND CASE BI STORE IN DAKAR
Lagardère Travel Retail has officially inaugurated the fully reimagined Aelia Duty Free and CASE BI stores at Blaise Diagne International Airport (AIBD) in Dakar. This opening marks a major new milestone in the Group’s long-term development in Senegal and builds on the success of a first phase of operations launched in 2017 with the opening of the initial stores at AIBD.
Through this new phase of development, Lagardère Travel Retail reaffirms its commitment to continuing its investments in Senegal with a clear ambition: to continuously enhance the passenger experience while setting new standards for travel retail across Africa.
This inauguration takes place against the backdrop of strong momentum for the Group in Africa. The year 2025 was notably marked by Lagardère Travel Retail’s expansion into new strategic markets such as Cameroon and Rwanda, further strengthening its presence and footprint across the continent.
Fully redesigned, the Aelia Duty Free and CASE BI stores embody Lagardère Travel Retail’s international standards of operational excellence, premium brand curation and customer-centric design. Far more than a simple refurbishment, the new spaces offer:
a more fluid and intuitive customer journey,
immersive digital tools,
enhanced services,
and an expanded selection of leading international brands across duty free and travel essentials.
Every detail has been carefully designed to support travelers throughout their journey and meet the expectations of an increasingly demanding international clientele.
A strong sense of place lies at the heart of this renewed shopping experience. Lagardère Travel Retail aims to make its stores at Blaise Diagne International Airport a true showcase of Senegal, offering travelers an authentic, cultural and emotional connection to the destination.
The retail spaces highlight a curated selection of Senegalese and African brands, including Notabané, Land of Africa, Réserve d’Afrique, Scent of Africa and Teasse, celebrating regional craftsmanship, creativity and savoir-faire. This approach reflects the Group’s commitment to promoting local talent while fully integrating the country’s identity into the retail experience.
Alongside this local focus, the stores also feature a refined selection of prestigious international brands, including Parfums de Marly, a niche haute perfumery house, and Jo Malone, the iconic British fragrance brand. This combination reinforces the premium positioning of the retail spaces and further enriches the experience offered to travelers.
The customer experience is further enhanced by:
next-generation digital screens,
electronic shelf labels providing clearer and more dynamic product information,
and an innovative children’s retail concept, deployed for only the second time within the Lagardère Travel Retail global network, designed to make the shopping journey more engaging and enjoyable for families.
Present in Senegal since 2017, Lagardère Travel Retail considers the country a strategic market within its African development. With this new phase in Dakar, the Group reaffirms its commitment to sustainable growth, value creation for its airport partners and the promotion of African know-how across its global network.
