About us

Lagardère Travel Retail Africa is a trusted partner of airport authorities across the continent, working alongside governments in their ambition to modernize infrastructure, enhance national visibility, and stimulate economic development.

As a branch of the international Lagardère Travel Retail group, we bring global standards, proven operational excellence, and a deep respect for local cultures and national sovereignty.

In Africa, we have formed strategic partnerships with airport operators in Senegal, Gabon, Gambia, Mauritania, Tanzania, Benin, Cameroon, and Rwanda, developing retail spaces that generate employment, support local small and medium-sized businesses, and promote national pride through a careful “Sense of Place” approach.

Our mission

We design and deliver tailor-made offers and experiences for all our stakeholders thanks to our leading position in three business segments.

We design and deliver tailor-made offers and experiences for all our stakeholders, thanks to our leading position in three business segments. Modernising infrastructure and enhancing the region

Modernising infrastructure and enhancing the region

We act as a trusted partner to African airport authorities and governments, transforming airports into modern hubs that promote national visibility and international influence.

Combining global excellence and tailored innovation

Drawing on the Lagardère Group's global expertise and solid partnerships, we offer high quality standards while innovating (digital, merchandising, catering) to meet the specific expectations of travellers and African markets.

Promoting local identity

With roots in each country, we highlight national products, know-how and local cultures. Our "Sense of Place" approach aims to enrich the traveller experience while respecting national sovereignty and traditions.

Stimulating economic development and local talent

We create sustainable jobs, support local SMEs and invest in training to enable African talent to play a full part in the growth of Travel Retail.

Our organisation

Our performance and success follow a unique blueprint.

Empowering our local teams to drive excellence and showcase our leadership
Delivering operational and commercial value through our unique Three Business Lines model
Championing the more sustainable future of Travel Retail to safeguard and have a positive impact on the world
Generating profitable expansion through careful business venture selection and sales maximization in existing platforms

Our blueprint reflects our strong foundation, rich experience, and undisputed innovative spirit. It is why we are the pioneers of Travel Retail and how, day in and day out, worldwide, we commit to making travel more enjoyable.

Our environment

We believe that mobility is an essential human need and a source of progress for the world. We are confident that Travel Retail will continue to be one of the fastest-growing, most attractive areas within the Retail industry.

We commit today and tomorrow to continuously enhancing landlord assets and revenue while ensuring travel remains a shared space where people and ideas meet, and everyone can broaden their horizons or enjoy authentic human experiences.

Travel Retailers have the responsibility and power to contribute to a more sustainable travel retail environment. By conviction and business acumen, we have positioned sustainability into our business model to safeguard the durability of our activities.